Action items — needs your attention

3 urgent

Content submitted — review needed

Hans Gamarra · Air Max Day Campaign · Submitted 10 min ago

Urgent

Contract signed — payment required to start campaign

Camila González · Ultraboost Drop · $944 USD (incl. Targetly commission)

3 new creator applications pending review

Summer Lifestyle Campaign · Public campaign · 18 total applicants

Active campaigns

5

+2 this month

Creators active

12

across 5 campaigns

Pending approval

3

content pieces

In escrow

$6.4K

USD locked

Spent this month

$12.8K

USD total

Applications

18

awaiting review

Active campaigns

👟

Air Max Day – Hero Campaign

PublicUGC

Progress60%

4 creators

In review

✨

Ultraboost Drop – May Edition

Private

Progress25%

2 creators

Active

🌟

Summer Lifestyle – Creator Series

Public

Progress10%

6 applicants

Recruiting

🏃

Running Club – TikTok Series

PrivateUGC

Progress80%

3 creators

Active

⚡

AF1 Street Style – Bogotá

Private

Progress45%

3 creators

Dispute

Recent messages

HG

Hans Gamarra10 min ago

Air Max Day Campaign

Content is up! Uploaded the Reel and Story pack. Let me know if any adjustments...

CG

Camila González1 hr ago

Ultraboost Drop

I just signed the contract! Ready to get started — when does escrow activate?

MR

Mariana Ruiz3 hr ago

Running Club – TikTok

Quick question about the brief — can the content be shot indoors or strictly outdoor?

JP

Jorge PeñaYesterday

AF1 Street Style

I already submitted everything on Thursday. Can you check the thread? It's all there.

New applications

See all (18)

SL

Sofia López

Lifestyle · 94K IG · Bogotá

⭐⭐⭐⭐⭐5.0

DM

Diego Martínez

Fitness · 210K TikTok · Medellín

⭐⭐⭐⭐4.2

VR

Valentina Ríos

Fashion · 67K IG · Cali

⭐⭐⭐⭐⭐4.8

Escrow tracker

View all

HG

Hans Gamarra

Air Max Day · Pending approval

$944

Releases on approval

CG

Camila González

Ultraboost Drop · Awaiting payment

$944

Payment needed

MR

Mariana Ruiz

Running Club · Active

$1,180

Locked · In progress

JP

Jorge Peña

AF1 Street Style · Dispute

$850

Frozen · Ops reviewing

Total in escrow$3,918 USD

Top creators

1

HG

Hans Gamarra Repeat

3 campaigns · $2,970 spent

⭐⭐⭐⭐⭐5.0

2

MR

Mariana Ruiz Repeat

2 campaigns · $2,160 spent

⭐⭐⭐⭐⭐5.0

3

CG

Camila González

1 campaign · $944 spent

⭐⭐⭐⭐4.0

4

VR

Valentina Ríos

1 campaign · $800 spent

⭐⭐⭐⭐⭐5.0

1

Type

2

Brief

3

Requirements

4

Publish

📣 Step 1 of 4 · Campaign type

How do you want to launch it?

Choose whether your campaign is open to all creators or only those you invite.

🌐

Public Campaign

Any verified creator can apply. You'll receive applications and pick the best fits.

Open · Maximum visibility

🔒

Private Campaign

Only creators you invite can participate. Full control over who sees your campaign.

Closed · Manual selection

🏢 Basic information

Campaign name *

Primary category *

Primary platform *

Application deadline *

Content delivery date *

🔍 Invite creators

CG @camilagz ✕

🔍

CG

Camila González

@camilagz · Mexico City

FashionLifestyle

120K

4.8% eng · ⭐4.9

MR

Mariana Ruiz

@mariana.ruiz · Bogotá

BeautyFashion

82K

5.1% eng · ⭐4.8

VR

Valentina Ríos

@valentina.ros · Barcelona

TechnologyLifestyle

45K

6.4% eng · ⭐4.9

JP

Juan Pérez

@juanpablo.cr · Medellín

FitnessLifestyle

28K

7.2% eng · ⭐4.7

📋 Step 2 of 4 · Campaign brief

Tell creators everything they need

A clear brief drives better results and fewer revisions. Be specific.

💬 Description & objective

Primary objective *

Choosing an objective pre-fills the creative brief

Custom objective *

Campaign description *

327 / 2000

🛡️ Policies

Anti-ghosting policy

If you don't respond to a creator's invitation within 14 days, we'll automatically close it and notify the creator — so they're never left waiting.

Auto-close afterdays

📦 Deliverables

UGC Content

UGC campaigns sync approved assets to your library automatically. You can still invite creators who post on their networks — usage rights define how you may reuse the content.

📸

Reel Instagram

30–60 seconds · Subtitles recommended

2

🎵

TikTok

15–60 seconds · Trending audio

1

📸

Stories Instagram

Behind the scenes

5

🏷️ Keywords & hashtags

Required hashtags (optional)

Required mentions (optional)

Can competitors be mentioned?

✅ Step 3 of 4 · Requirements & creators

What profile are you looking for?

Define the criteria creators must meet. This automatically filters applicants.

👥 Follower range

Minimum *

Min

Maximum (optional)

Max

Minimum engagement

Location

Language

🏷️ Content categories

👗 Fashion

🏖️ Lifestyle

💄 Beauty

🏋️ Fitness

✈️ Travel

👶 Family

🍔 Food

💻 Technology

📸 Photography

🌿 Sustainability

Selected: 2 / 5 max

💰 Budget & slots

Budget per creator *

$

Number of slots *

Currency

Does it include a physical product?

🚀 Step 4 of 4 · Review & publish

Ready to launch

Review your campaign summary before publishing. Once live, creators can see it immediately.

📋 Campaign summary

Type

🌐 Public Campaign

Name

—

Objective

Brand awareness

Anti-ghosting

On · 14 days

Budget / creator

$—

Slots

—

UGC library sync

Off

💳 About escrow payment

Payment isn't made now. When you negotiate and confirm with each creator, you'll be asked to pay at that time. Funds stay in escrow until you approve the content. You won't be charged anything to publish.

🎉

Campaign published!

Your campaign is now visible to verified creators. Applications will appear in your dashboard.

Preview · How creators will see it

👟

Nike LATAM

✓ Verified by Targetly

Your campaign name...

🌐 Public📸 Instagram👗 Fashion

Budget per creator

$—

Slots

—

Ends

Jun 30

We want to grow brand awareness for [brand] among [target audience]. Goals: • Increase reach and recall in [market / niche] • Communicate brand pillars: [pillar 1], [pillar 2] • Keep the brand feeling premium / approachable / playful (pick one) Creators should weave the brand into their usual style — not a scripted ad read.

Objective: Brand awareness

Deliverables

Anti-ghosting · 14 days

2× Instagram Reel (30–60s)

1× TikTok lifestyle

5× behind-the-scenes Stories

💰 Payment simulator

Creator payment$—

Targetly fee (18%)$—

Total per creator$—

Campaign total (— slots)$—

✅ Pre-publish checklist

✓

Campaign type selected

!

Campaign name

–

Brief completed

✓

Deliverables defined

–

Budget assigned