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Step 1 of 4 Β· Type & visibility

1
Type
2
Brief
3
Requirements
4
Publish

How do you want to launch it?

Choose whether your campaign is open to all creators or only those you invite.

🌐
Public Campaign

Any verified creator can apply. You'll receive applications and pick the best fits.

Open Β· Maximum visibility
πŸ”’
Private Campaign

Only creators you invite can participate. Full control over who sees your campaign.

Closed Β· Manual selection

🏒 Basic information

πŸ” Invite creators

CG @camilagz βœ•
πŸ”
CG
Camila GonzΓ‘lez
@camilagz Β· Mexico City
FashionLifestyle
120K
4.8% eng · ⭐4.9
MR
Mariana Ruiz
@mariana.ruiz Β· BogotΓ‘
BeautyFashion
82K
5.1% eng · ⭐4.8
VR
Valentina RΓ­os
@valentina.ros Β· Barcelona
TechnologyLifestyle
45K
6.4% eng · ⭐4.9
JP
Juan PΓ©rez
@juanpablo.cr Β· MedellΓ­n
FitnessLifestyle
28K
7.2% eng · ⭐4.7

Tell creators everything they need

A clear brief drives better results and fewer revisions. Be specific.

πŸ’¬ Description & objective

Choosing an objective pre-fills the creative brief
327 / 2000

πŸ›‘οΈ Policies

Anti-ghosting policy

If you don't respond to a creator's invitation within 14 days, we'll automatically close it and notify the creator β€” so they're never left waiting.

Auto-close afterdays

πŸ“¦ Deliverables

UGC Content

UGC campaigns sync approved assets to your library automatically. You can still invite creators who post on their networks β€” usage rights define how you may reuse the content.

πŸ“Έ
Reel Instagram
30–60 seconds Β· Subtitles recommended
2
🎡
TikTok
15–60 seconds Β· Trending audio
1
πŸ“Έ
Stories Instagram
Behind the scenes
5

🏷️ Keywords & hashtags

What profile are you looking for?

Define the criteria creators must meet. This automatically filters applicants.

πŸ‘₯ Follower range

Min
Max

🏷️ Content categories

πŸ‘— Fashion
πŸ–οΈ Lifestyle
πŸ’„ Beauty
πŸ‹οΈ Fitness
✈️ Travel
πŸ‘Ά Family
πŸ” Food
πŸ’» Technology
πŸ“Έ Photography
🌿 Sustainability

Selected: 2 / 5 max

πŸ’° Budget & slots

$

Ready to launch

Review your campaign summary before publishing. Once live, creators can see it immediately.

πŸ“‹ Campaign summary

Type
🌐 Public Campaign
Name
β€”
Objective
Brand awareness
Anti-ghosting
On Β· 14 days
Budget / creator
$β€”
Slots
β€”
UGC library sync
Off
πŸ’³ About escrow payment

Payment isn't made now. When you negotiate and confirm with each creator, you'll be asked to pay at that time. Funds stay in escrow until you approve the content. You won't be charged anything to publish.

πŸŽ‰

Campaign published!

Your campaign is now visible to verified creators. Applications will appear in your dashboard.

Preview Β· How creators will see it

Nike LATAM
βœ“ Verified by Targetly
Your campaign name...
🌐 PublicπŸ“Έ InstagramπŸ‘— Fashion
Budget per creator
$β€”
Slots
β€”
Ends
Jun 30
We want to grow brand awareness for [brand] among [target audience]. Goals: β€’ Increase reach and recall in [market / niche] β€’ Communicate brand pillars: [pillar 1], [pillar 2] β€’ Keep the brand feeling premium / approachable / playful (pick one) Creators should weave the brand into their usual style β€” not a scripted ad read.
Objective: Brand awareness
Deliverables
Anti-ghosting Β· 14 days
2Γ— Instagram Reel (30–60s)
1Γ— TikTok lifestyle
5Γ— behind-the-scenes Stories

πŸ’° Payment simulator

Creator payment$β€”
Targetly fee (18%)$β€”
Total per creator$β€”
Campaign total (β€” slots)$β€”

βœ… Pre-publish checklist

βœ“
Campaign type selected
!
Campaign name
–
Brief completed
βœ“
Deliverables defined
–
Budget assigned