ROI

Nike LATAM · Social performance & attribution
Total views
2.4M
across 11 live pieces
Total reach
890K
unique accounts
Engagement rate
12.4%
avg per piece
Cost per engagement
$0.18
USD average
All campaignsAir Max DayUltraboost DropRunning Club

Views by campaign

Air Max Day — Hero Campaign840K
Ultraboost Drop — May Edition620K
Running Club — TikTok Series540K

Top creators by engagement

#1
HG
Hans Gamarra
@hgamarra · IG
42K
engagements
#2
MR
Mariana Ruiz
@marianaruiz · TK
28K
engagements
#3
VR
Valentina Ríos
@valrios_ · IG
19K
engagements
#4
AR
Andrés Restrepo
@andresfit · TK
16K
engagements

Revenue attribution via UTM

Track clicks, conversions, and revenue per campaign and creator — powered by UTM links and Shopify / WooCommerce sync.

CampaignSourceMediumClicksConversionsRevenue
Air Max Dayinstagramcreator4,280186$14,880
Ultraboost Droptiktokcreator3,120142$11,360
Running Clubtiktokcreator2,84098$7,840